Swatch Shop

Vienna and Salzburg

The Austrian Consulting Engineers Group ZT-KEG (ACE Group) was assigned by the international watch producer as the local architect for the construction of two new Swatch Shops, situated in Vienna and Salzburg. The planning work was carried out in cooperation with the Swatch Design department in Switzerland. The store extends over two levels with sales areas on both ground and upper floors. Here, the lighting design takes on a guiding function, serving to subdivide the store into several zones.

In the layout of sales areas, with their modern, easy-access product displays, the main focus is placed on optimum customer service. In terms of color scheme, the sales area is designed in characteristic swatch design. A new design is also provided for the storefront towards the street. By means of a multimedia wall, this area is used for advertising and information.